Skinny for Life
Skinny
AI Integration with VFX
Creature Post has been a long-standing, trusted partner of Colenso BBDO, bringing a rare fusion of traditional VFX mastery and cutting-edge AI innovation. Created with director Lex Hodge of Finch Company (plus a whole bunch of other clever humans!) for Skinny. We captured an extensive range of physical image data from Liz – including a live action shoot, a 360° body scan and voice capture recordings. By integrating carefully selected (and legally vetted!) AI tools into a bespoke VFX pipeline, we’ve crafted a consistently recognisable hero – a new kind of brand ambassador. Using advancing technology in a human centric way, we can now bring Liz to life in all sorts of scenarios, styles, and fantastical worlds – while keeping the ‘real’ Liz at the heart of it all. A huge R & D and post undertaking, with an amazing and supportive dream team.
Roles
Key credits
- Agency - Colenso BBDO
- Production Company - Finch
- Director - Lex Hodge
- MD / Exec Producer - Corey Esse
- Executive Producer - Bex Kelly
- Producer - Duncan Bernard
- VFX/Creative Tech and AI Lead - Lakshman Anandanayagam
- Post Producer - Kim Baldwinson
- Creative Technician - Kane Viggers
- Scan Supervisior - Tim Capper
- 3D Cyber Scan - Staples VR
- 3D Model solve and rig - Cause & FX
- 3D Animator - James Consterdine
- Flame Assist - Taylor Hewetson
- Legal - Hudson Gavin Martin
Brand TVCs
Skinny for Life 15" Launch TVC
VFX Production & AI Tools
A behind the scenes look into the post production iterative process with the help of AI tools to develop variations of Liz for a news anchor scenario as well as exploring possibilities in strange and wonderful contexts.
Research & Development
Snippets of the mocap and 3D workflow process to bring scanned geometry of Liz to life.
Media
