Les Mills & Reebok - SS20 Campaign

Info

A collaboration between LMI and Reebok to promote their latest range of shoes and apparel.  We worked closely with director Steve Baker through R&D, a full spectrum post solution - pre-production, on-set supervision, VFX, and motion design to deliver a full-service post execution. Graded by Pete Ritchie. This commercial received one of the highest levels of engagement and approval of any of Reebok’s recent campaign.

Roles

  • VFX Supervision + Online & finishing
  • Motion Design

Credits

  • Director: Steve Baker
  • Production Company - Les Mills International

Pre-production and Pre-vis

We worked with the director and camera team to block out experimental camera moves in a 3D environment. Animatics and extensive pre-vis allowed us to plan for better on set capture.

Post Production and VFX

Multiple takes were stitched in Flame to create the continuous circular shots. Motion design elements were created from green screen footage and seamlessly integrated into the other live action elements.

Post Production and VFX
Post Production and VFX
Post Production and VFX

Motion Design

A highly stylised glitch aesthetic was developed and applied across all the motion design to create a unified feel that reinforced the tone of the commercials.