Adidas - Wave Tunnel
Augusto
The Brief
Approached by Augusto, we were asked to create an immersive wave tunnel as the entry space to the media launch of the new Adidas All Blacks jersey release - made from recycled ocean plastics. The brief was to make the experience as immersive as possible within a purpose built corridor where the walls and floor were all LED panels. An event entry like no other, to feel as if you were walking underneath the ocean waves on arrival.
Roles
Look and feel
3D Pre-visualisation and build
Working in a 360 VR 3D build environment, we had to stitch multiple stock footage plates together and navigate the technical challenges of projecting a spherical 360 environment into a rectangular space without losing the immersive nature of the experience.
